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New Year, New Life: Veganuary 2024
Roseanne Basten Roseanne Basten

New Year, New Life: Veganuary 2024

Timed expertly to encourage sustainable change, Veganuary joins Dry January as a first-month-of-the-new-year detox challenge focused on radically overhauling diet (with a view to becoming long term, preferably) for body and mind benefits - including healthier organs, higher energy and even a lighter, brighter conscience.

We take a look at how Veganuary inspires brands to bring exiting new offers to a heavily influenced market, working as a major player to motivate wider dietary change …

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